Events and partnerships can make your coffee shop more than just a place to grab coffee—it can become the hangout everyone talks about. The key? Know who’s showing up and make your space work for them.
🟦 Figure Out Who’s Coming to Your Shop:
(This is just an example; your audience should be more specific)
- IT Office People
- 50+ Crowd
- Students or Pupils
Here’s where you can find ideas for events. Also, think about your interests—because, let’s be real, you’ve probably already attracted people with similar values, style, and interests to your coffee shop. Why not use that for your fun and advantage?
I’ll share a personal story. An IT guy wanted to host an AI talk but needed a quiet spot. He reached out to Bella Kafeteria on Rynek asked if he could reserve the space, and they let him. About 7–9 high-paid IT professionals showed up, talking tech over coffee. I went to the event, and honestly, it completely changed how I see this coffee shop.
Before this meetup, I had no idea Bella Coffee even existed. On a regular day, I’d never think to walk in—it wasn’t on my radar, and I had no emotional connection to the place. But being part of this meetup, sitting in their cozy space, and watching these interesting conversations unfold made it feel "maybe I will come back." It showed like a spot where people connect and share ideas.
🟦 Decide on Your Path, Stick to It, and Let’s Keep Moving Forward:
Post Online: Use this template for Facebook or Instagram:
"Hey coffee lovers! We’re planning some events at [Your Coffee Shop Name] and want your input. Whether it’s a book club,
a knitting workshop, or a coffee tasting, we want to know what interests you most. Check out the poll in our stories
or share your ideas in the comments. Let’s create something we’ll enjoy!"
Quick tip: "When running a poll on Instagram, keep it simple: 3–4 options max. For example,
‘What event do you want next?’ and list knitting, coffee tasting, study groups, or something else.
Add a question box for extra ideas—they often reveal surprising trends."
See what the packed coffee shops are doing: Look at what kind of events they’re running to keep people coming in. (Just scroll through Meetup.com, FB events , or even go for a walk and see what’s actually happening outside.)
Start Small: Plan 1–2 events a month and see how people react. If it works, add more. Consider using Meetup.com,, FB events (it performs extremely well for IT events and small talks), or lu.ma (great for IT and crypto events).
(THIS ONE CAN REALLY SAVE YOU TIME) Find hosts who are passionate about what they do—whether it’s knitting, tech, or something else. They don’t need to be famous, just chill and knowledgeable. I like this type because it saves you time. Plus, if the event charges an entry fee, you can split the earnings with the host while you focus on running the space. You’re basically just renting out your place, hassle-free.
🟦 ChatGPT Prompts for Writing Descriptions:
Here’s a simple set of 7 prompts to help you write the best description. Just copy and paste each one. If you like what you see, use it—but if it doesn’t feel right, keep trying the next prompt until it’s perfect.
Step 1: Set the Tone
“Write in a friendly, casual tone for a young crowd interested in coffee and meetups.”
OR
“Write in a warm and welcoming tone for people aged 50+ who enjoy relaxing workshops.”
Step 2: Craft the Agenda
“You're an experienced event organizer for coffee shops who knows how to drive traffic via events. Create a simple agenda for a 2-hour [workshop/event/IT meetup] at a coffee shop for [beginners/advanced/intermediate].”
Step 3: Write a Human-Like Description
“You’re a professional copywriter for event descriptions. Write a description for a [knitting workshop/your example] at a coffee shop. Use warm and approachable language to attract a 50+ audience.”
Step 4: Adapt to Social Media
“Turn this [knitting/your example] workshop description into a friendly Instagram caption for a 50+ audience.”
Step 5: Refine for the Target Audience
“Adjust this description to appeal to [old ladies/students/IT guys] looking for a [study session with coffee/IT talk].”
Step 6: Include a Call to Action
“Add a call to action for reserving a spot or learning more about this knitting workshop.”
Step 7: Evaluate the Language
“Does this sound like a real person? Adjust it to feel more natural and conversational.”
Quick note: Keep all your messages in one chat because ChatGPT remembers previous messages and context. This way, you can reuse the same chat for other event descriptions without starting from scratch.
🟦 Idea Board for Warsaw Gastronomy Events:
Keep an eye on the number of possible attendees and topics of such events below:
Kseniya H.
Founder od Desai agency, product designer, ML optimist, coffee shop lover
